Guides & resources
Everything you need to buy or sell an online business, explained.
Plain-English, up-to-date guides on how Online Asset works: verification, confidentiality, due diligence, offers, escrow, and the named advisor who accompanies you at every step. No jargon, no fluff.
Step-by-step tutorials
Follow the real product, screen by screen: exactly what to click, from browsing a listing to closing a deal.
How to buy a business: a screen-by-screen walkthrough
A step-by-step tour of buying an online business on Online Asset, from browsing the marketplace to opening an inquiry, entering the deal room, reviewing the data room, messaging your advisor, and making an offer.
Read guideHow to sell your business: a screen-by-screen walkthrough
A step-by-step tour of selling your online business on Online Asset, from a free valuation to tracking deals on your dashboard, with confidentiality and your named advisor guiding every screen.
Read guideMessaging and working with your advisor
A quick walkthrough of the Messages screen, where your named advisor accompanies you through the deal, responds to your questions, and where you can request a call.
Read guideSaving listings and staying updated: watchlist and notifications
A step-by-step guide for buyers on Online Asset: save listings to your watchlist, review what you saved, and read your notifications so you never miss deal activity.
Read guideGetting verified: your account and buyer level
See where your buyer level (G0 to G3) lives on your account page, request identity (KYC) and proof-of-funds checks, and learn why verification unlocks confidential dossiers faster.
Read guideBuying a business
From first inquiry to signed transfer: how to find, vet, and acquire an online business with an advisor beside you.
How to buy an online business: the complete walkthrough
Every step of buying an online business on Online Asset, from browsing teasers to a closed transfer, with a named advisor beside you and you approving the big decisions.
Read guideBuyer levels explained: getting verified from G0 to G3
What KYC and proof of funds mean, what each buyer level from G0 to G3 unlocks, and how getting verified gets you taken seriously and opens confidential dossiers faster.
Read guideHow to choose the right online business to buy
How to match category to your skills and goals, read a teaser and price band, use your watchlist, weigh green and red flags, and let your advisor help you shortlist.
Read guideA buyer's due-diligence checklist for online businesses
Due diligence is stage 4 of the Online Asset process, where you verify what a listing claims before you commit. Here is a practical checklist for financials, traffic, legal standing, tech, customer concentration, and transferability, plus how to use the data room and your advisor.
Read guideMaking an offer and closing the deal
Once diligence gives you confidence, stages 5 through 10 carry you from an offer to a closed transfer. Here is how bidirectional offers work, what a letter of intent records, and how escrow, the SPA, transfer, and closing come together, with an honest note on what is advisor-run today.
Read guideSelling a business
From a free valuation to a confidential listing and a closed sale: how to exit at the right price without exposing your business.
How to sell your online business: from valuation to signed transfer
The full seller journey on Online Asset, from a free confidential valuation to a signed transfer, with a named advisor doing the heavy lifting alongside you and your business details protected at every stage.
Read guideGetting a free valuation: what to expect
What actually happens when you request a free valuation on Online Asset: it is confidential and no-obligation, an estimate to set a realistic price band rather than a guaranteed sale price, and it comes with advisor follow-up.
Read guidePreparing a listing that sells (without exposing your business)
How to craft a public teaser that attracts serious buyers while your revenue, domain, and customer data stay private, what belongs in the confidential data room, and how your advisor helps you prepare and publish.
Read guideSeller verification: KYC and business verification explained
Before your listing goes live, you verify two things: who you are (KYC) and that the business is really yours to sell. Here is what each step involves, what buyers actually see, and how your advisor helps you through it.
Read guideReviewing and responding to offers
An offer has landed. Here is how to read it, when to accept, counter, or decline, how to use a buyer's level as a signal, and what happens as the deal moves toward LOI and close, with your advisor beside you the whole way.
Read guideHow Online Asset works
Why a named advisor runs every deal, how confidentiality is graded, and what makes the process safe for both sides.
Why a named advisor runs every deal on Online Asset
Most marketplaces hand you a dashboard and wish you luck. On Online Asset a real M&A advisor is assigned to your deal and accompanies both sides from first inquiry to signed transfer.
Read guideGraded confidentiality: how your business stays protected
A seller’s sensitive numbers are never on the open marketplace. Confidential information unlocks in stages: only to a verified buyer, only after an NDA, only with a deal-scoped access grant.
Read guideSafe closings: escrow and vetted counterparties
How Online Asset keeps a closing safe for both sides: verified counterparties, funds secured in escrow before ownership moves, and an honest account of what is wired today versus coordinated by our team.
Read guideThe transparent 10-stage process, explained
Every deal on Online Asset moves through the same ten stages, in the same order, described with the same words inside your deal room and on our public process page. Here is the map.
Read guideReady when you are.
Browse vetted listings, or get a free valuation of your business. A named advisor is assigned either way.